Our Strategy and Markets

Global international arrivals have surpassed 1 billion per year, with Europe accounting for over half of all worldwide arrivals. The travel market continues to be driven by high growth in online bookings and, while the uncertain economic environment has had an effect on consumer travel spending habits, demand for leisure travel remains strong.

Customer power has never been greater in the travel and tourism market. Developments in technology allow the customer to compare, contrast and review their choices as well as interact with suppliers and fellow customers worldwide. So whether customers are looking for unique holidays with bespoke services or simply want to combine a cheap flight with a hotel, they have a wealth of brands and booking options from which to choose.

Our business model aims to cater to the changing market trends to best serve these differing needs of our customers. The Tour Operator model focuses on providing unique holiday experiences, coupled with end-to-end service while the Online Accommodation model focuses on providing a range of hotels across the globe in line with customer demand. This diversity of offering means customers searching for traditional all-inclusive packages, multi-stop bespoke itineraries or worldwide city breaks can all book with us.



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